Best Sellers
Rethinking Fragrance
Highly concentrated, ethical fragrances accessible to everyone. We remove unnecessary costs so you pay for quality, not marketing.
SHOP BY COLLECTION
Men
Men
Purpose at the heart of every scent
Designed to last.
Made with care, clean ingredients only.
Clean ingredients.
Real people. Real fragrances.
Clean, concentrated fragrances. You pay for quality, not the logo.
Our Mission : Democratizing Fragance
We’re reinventing fragrance for everyone.
Concentrated, ethical, 100% clean scents inspired by iconic aromas at a fair price.
What’s New
Discover our newest fragrances, clean, concentrated and inspired by iconic best-sellers. Limited availability.
Scent Of the Week
Meet our featured fragrance of the week. Concentrated, ethical, and irresistible.
Limited stock. don’t miss out !
Clean Ingredients
What you put on your skin matters. Our fragrances are 100% clean, vegan, and cruelty-free, with no animal products or by-products.